Inspiring. Digital. Interactive.
With GROHE X, one of the world's leading sanitary brands launches an inspiring digital experience and content hub for B2B customers and consumers. With the Covid 19 pandemic making it unsafe for the global brand to attend physical trade shows, GROHE decided to explore new digital avenues.
GROHE X is more than just a trade show replacement. In addition to the inspiration that GROHE X offers, GROHE can now also enter into a direct exchange with customers.
International. Cross Channel. Successful.
The communication campaign was developed centrally and made available to all markets in the EMENA region. The target groups were addressed on almost all channels:
Print ads
Online banners
Social media banners and posts
Media co-operations
POS communication
Email newsletter
Direct mailings
And with success: In the launch week, the platform had 68,000 visitors from 140 countries.
Agency: Borker Hoppenstedt for VOK DAMS
